Taylor
Swift
is
an
undeniable
cultural
force,
but
her
superpower
isn’t
just
music.
From
surprise
album
drops
on
podcasts
to
billion-dollar
tours,
the
Swiftie
empire
has
turned
into
a
global
movement
in
large
part
thanks
to
effective
marketing.
Witness
the
internet
buzz
over
her
new
album,
“The
Life
of
A
Showgirl.”
Its
rollout
has
been
impressive,
with
the
color
orange
becoming
her
new
visual
signature
much
as
slime
green
became
emblematic
of
Charlie
XCX’s
Brat
Summer.
For
those
of
us
in
the
sexual
wellness
industry,
visibility
is
obviously
much
harder
to
achieve.
We
don’t
have
access
to
the
same
mainstream
platforms
as
Swift
does,
and
we
deal
with
censorship
and
restrictions
that
don’t
apply
to
her.
However,
there
are
a
few
strategies
that
pleasure
product
brands
can
borrow
from
this
mainstream
superstar.
By
creating
the
right
hype
and
planning
well,
you
can
turn
a
product
launch
into
weeks
or
even
months
of
engaging
content.
Create
and
control
a
narrative
Each
of
Taylor
Swift’s
“eras”
is
a
carefully
strategized
narrative
that
tells
a
clear
story
about
her
evolution.
Sexual
wellness
brands
can
mimic
this
by
segmenting
their
campaigns
and
toy
or
collection
launches
into
distinct
phases,
continuously
evolving
and
keeping
messaging
fresh
—
while
remaining
consistent
when
it
comes
to
adhering
to
company
identity
and
reflecting
customer
values.
This
approach
also
allows
for
rebranding
opportunities
when
needed,
and
broadens
the
potential
for
growth.
Turn
customers
into
a
community
When
you
view
customers
solely
as
dollar
signs,
they
can
sense
it.
Customers
don’t
just
want
authenticity;
they
want
to
feel
like
insiders.
Swift
has
achieved
that
through
secret
song
drops
she
often
surprises
fans
with
during
her
performances,
Spotify
playlists
full
of
hints
and
direct
social
media
interaction
with
fans.
Adult
brands
can
do
the
same
with
invite-only
sales,
insider-only
email
updates
providing
early
access
to
limited-edition
launches,
and
secret
discount
codes
hidden
in
packaging.
Easter
eggs
and
hints
can
also
make
customers
feel
“in
the
know.”
Just
as
Swift
teases
fans
with
blurred
album
covers,
adult
brands
can
tease
an
upcoming
launch
by
showing
just
a
product’s
silhouette
or
by
posting
cryptic
social
media
captions
and
responding
to
followers’
comments.
Creating
a
sense
of
mystery
sparks
conversations
and
boosts
sales,
and
centering
your
marketing
around
community
makes
customers
feel
like
they
are
part
of
your
world
—
one
they’ve
become
hooked
on
and
invested
in.
Personal
touch
Getting
personal
with
your
followers
builds
a
stronger
connection
and
helps
them
feel
seen.
Swift
achieves
this
by
including
“handwritten”
notes
with
merch
orders
and
making
crowds
feel
special
by
personalizing
set
lists
with
surprise
songs
based
on
the
city
she’s
performing
in.
Sexual
wellness
brands
aiming
to
create
a
personalized
experience
could
design
custom
bundles
based
on
a
customer’s
browsing
history,
set
up
a
social
media
poll
that
lets
customers
vote
on
features
like
toy
color
—
which
also
provides
valuable
market
research!
—
or
share
a
founder’s
personal
story,
weaving
brand
storytelling
such
as
emotion-driven
origin
stories,
values
and
purpose.
This
can
help
humanize
a
brand,
increase
customer
engagement
and
earn
loyalty.
Turn
every
product
drop
into
an
event
When
Taylor
Swift
releases
an
album,
it
sparks
a
global
tour,
viral
media
coverage,
interviews
and
a
range
of
exclusive
experiences
and
events.
Pleasure
brands
can
use
the
same
strategy
when
launching
a
new
product
or
service.
Instead
of
simply
adding
a
product
to
your
website,
promote
it
on
social
media
by
doing
an
Instagram
Live
demo
and
sharing
behind-the-scenes
design
videos.
Send
it
out
to
a
targeted
list
of
relevant
influencers
and
journalists
who
can
share
unboxing
videos
with
their
followers
or
write
firsthand
reviews.
Set
a
“launch
day”
discount
window
and
host
parties
at
retail
locations
in
different
cities.
By
creating
the
right
hype
and
planning
well,
you
can
turn
a
product
launch
into
weeks
or
even
months
of
engaging
content.
Expand
your
channels
and
collaborations
Taylor
Swift
doesn’t
rely
solely
on
traditional
press
or
music
channels
to
announce
and
publicize
her
new
projects.
She
revealed
her
12th
studio
album
on
the
“New
Heights”
podcast,
hosted
by
her
fiance,
Travis
Kelce,
and
his
brother.
She
tapped
into
the
podcast’s
popularity
along
with
her
personal
connection
to
the
hosts.
This
helped
her
reach
not
just
Swifties
but
also
sports
fans
in
a
bold
crossover
move.
You
can
use
a
similar
strategy
with
your
brand
by
securing
podcast
guest
spots
to
maximize
exposure.
That
might
entail
matching
sex
educators
promoting
your
brand
with
a
mainstream
wellness
show,
pitching
a
lube
brand
for
a
lifestyle
or
beauty
series,
or
featuring
your
brand’s
founder
on
a
business
podcast.
Sometimes
an
unexpected
collaboration
can
be
the
smartest
move.
Don’t
be
afraid
to
partner
with
a
different
type
of
brand.
For
example,
if
your
products
usually
target
people
with
vulvas,
consider
teaming
up
with
a
men’s
sex
toy
brand
and
sex
educators
to
reach
couples,
or
men
looking
to
gift
toys
to
their
partners.
You
can
even
venture
outside
the
sexual
wellness
sphere
with
the
right
partnership,
sparking
new
conversations,
gaining
unexpected
coverage
and
attracting
new
eyes
to
your
brand.
Taylor
Swift’s
marketing
succeeds
because
it’s
creative,
authentic
and
strategic.
By
adopting
her
signature
tactics,
like
smart
storytelling,
personalization,
community
building
and
unexpected
crossovers,
brands
can
turn
even
a
simple
product
drop
into
a
memorable
moment
with
lasting
impact.
Naima
Karp
is
a
content
writer
and
PR
intern
with
over
a
decade
of
experience
crafting
lifestyle,
sexual
health
and
wellness
content
for
various
platforms.